AdRevenue 09

The fundamentals for how online display advertising is bought and sold is being turned on its head. There is a major shift happening that is being expedited by advancements in technology, the rise of new segments within this ecosystem, advertiser demands for more transparency and accountability, and of course, the recession. AdRevenue 09 is the second annual event dedicated to discussing the economics that drive this space and how the companies within it can work together to improve their ad revenue.